Cisco Systems is working to
reinvent the way in which we watch television. They announced that they will
pay $5 billion to acquire a British software company NDS Group. NDS says that, “An amazing user
experience is critical to the operator’s success. Thanks to powerful
MediaHighway® set-top box software and intuitive EPGS and UIs like the
award-winning NDS Snowflake™ UI, NDS makes it easier for your customers to
maximize their enjoyment and use more of the services you have to offer. The
NDS Studio Design team will create a unique look and feel for your operation,
or choose from a wealth of existing solutions.”
NDS
has a large assortment of technologies all designed to “maximize (a television
market’s) content investment and revenues, push your brand and give your
customers the flexibility to enjoy their content on all of the devices they
own.” Cisco wants to be ahead of the game and moreover, ahead of Apple in the
content area. Other competitors such as Rovi and Google are looking at this
same market.
Apple
is always at the forefront of the next innovation so other companies must take
any advantage they can so that they do not lose out. Portable and streaming content
is the next big revolution but the technology and means of distribution have
yet to be perfected. If this company’s technologies turn out to be successful,
it will be Apple that will have to find out how to “copy” Cisco’s innovation.
Read
the full article at: http://www.forbes.com/sites/greatspeculations/2012/03/16/watch-out-apple-itv-cisco-going-for-the-kill/
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