Do you have $2.15 billion to spend? If so you can buy the Los Angeles Dodgers after they won permission to sell the Major League Baseball team. Kevin Gross, a U.S. Bankruptcy Judge, approved the reorganization plan. Major League Baseball is worried about some parts of the sale such as who will own the parking lots and whether a mediator would be necessary in the future. The current owner put the Dodgers into bankruptcy which he claims was due to MLB Commissioner Bud Selig rejecting a new contract between them and Fox Sports. This has put them into a cash crisis although they are tied for fifth-most World Series championships. Whoever owns the dodgers wil have a lot of work to do to revitalize the franchise but there is potential to make a good amount of money.
The full article can be found at:http:/f/www.bloomberg.com/news/2012-04-14/dodgers-win-court-approval-to-sell-team-exit-bankruptcy.html
Showing posts with label Entertainment. Show all posts
Showing posts with label Entertainment. Show all posts
Wednesday
Rodgers' Discount Double Check
What happens when a touchdown dance and an insurance company get together? You get the "Discount Double Check," an Aaron Rodgers creation that took on a life of its' own. Originally done by Rodgers as a touchdown dance during practice, State Farm partnered up with him and turned the move, with a new name, into a phenomenon. The "Discount Double Check" took a life of its' own with sports players and commentators using it as a part of their normal vernacular. This was an advertiser's dream. State Farm was able to successfully penetrate into mainstream media and become a part of the sports world.
The downside however is that people are not making the association with the discount double check and State Farm. People know the move and the phrase but the tie-in with the company is not really there. State Farm will continue to spread the phrase but it will work more in strengthening the relationship. It’s certainly better to have your product name out there divorced from the company than to not have it out there at all,” says Bob Dorfman, creative director at Baker Street Advertising. They have an enormously popular sports star and a great slogan so this phrase seems like it is here to stay.
Read the full article: http://www.businessweek.com/articles/2012-03-06/state-farm-steals-a-touchdown-dance-and-scores-free-advertising
The downside however is that people are not making the association with the discount double check and State Farm. People know the move and the phrase but the tie-in with the company is not really there. State Farm will continue to spread the phrase but it will work more in strengthening the relationship. It’s certainly better to have your product name out there divorced from the company than to not have it out there at all,” says Bob Dorfman, creative director at Baker Street Advertising. They have an enormously popular sports star and a great slogan so this phrase seems like it is here to stay.
Read the full article: http://www.businessweek.com/articles/2012-03-06/state-farm-steals-a-touchdown-dance-and-scores-free-advertising
Sunday
Extra! Extra! Want to buy a Daily Variety?
The Web once again shows it's strength and how if you can't update then you can't stay in the game. Daily Variety, Hollywood's 107 year old industry trade publication has been put up for sale. This comes after the trade newspaper has been losing out to its' competitors Deadline, the Wrap, and its' traditional competitor, the Hollywood Reporter. The Reporter had a relaunch in 2012 where it put daily news on its website and released a weekly magazine.
Daily Variety is still known around the world and this valuable asset makes it a "trophy brand," according to Ken Sonenclar, managing director at DeSilva & Phillips investment banking. The sale praice will probably be around $50 million but to survive the newspaper will not only have to get better managment but also revamp itself. Variety was one of the first newspapers to block its Web content to non-paying subscribers. Its' competitors, however, post much of the same news for free online. Daily Variety needs to be taken into the digital world. People can get the same news and the same information for free in an instant. They need to figure out what makes them different and how they can market that to customers.
The full article can be found at: http://www.latimes.com/business/ct-variety-sale-20120324,0,7980325.story
Daily Variety is still known around the world and this valuable asset makes it a "trophy brand," according to Ken Sonenclar, managing director at DeSilva & Phillips investment banking. The sale praice will probably be around $50 million but to survive the newspaper will not only have to get better managment but also revamp itself. Variety was one of the first newspapers to block its Web content to non-paying subscribers. Its' competitors, however, post much of the same news for free online. Daily Variety needs to be taken into the digital world. People can get the same news and the same information for free in an instant. They need to figure out what makes them different and how they can market that to customers.
The full article can be found at: http://www.latimes.com/business/ct-variety-sale-20120324,0,7980325.story
"The Hunger Games" - More of a Dessert to Finish a Great Quarter in Hollywood
Hollywood executives are breathing a little easier after the phenomenal first quarter it has had after coming out of a disappointing 2011. Last year had the lowest levels of movie attendance in 16 years when it dropped 4%. The newly-released "The Hunger Games" just had the 3rd biggest opening ever with $155 million dollars although it cost Lionsgate studios only a little more than $80 million to make the film. This has been the biggest first-quarter increase in years and this is changing the film industry's mindset that the first quarter and winter, in general, is only for the "least attractive pictures."
This winter has produced a number of hits with filmgoers such as "The Lorax," "Chronicle," "The Woman in Black," and the "The Devil Inside" which opened to a strong $33.7 million on the year's first weekend. Veteran movie producer Sean Daniel notes that "Word of mouth goes viral today," and that Internet trailers help build excitement and it keeps the audience in a "moviegoing frame of mind." Recent movies also have been so varied that it is attracting a wider scope of individuals. Furthermore, social media and targeting specific cable channels has made advertising more impactful and cost-effective.
This trend seems like it will continue because the two biggest films of the year, "The Avengers' and "the Dark Knight Rises" have yet to come out and those will definitely be breaking some records. All in all, 2012 does not look like to be the end of the world, at least not for the film industry that is, they will surely be resting easier once the year's sales figures come in in December.
The full article can be found at: http://www.latimes.com/entertainment/news/movies/la-fi-ct-projector-20120323,0,1353397.story
This winter has produced a number of hits with filmgoers such as "The Lorax," "Chronicle," "The Woman in Black," and the "The Devil Inside" which opened to a strong $33.7 million on the year's first weekend. Veteran movie producer Sean Daniel notes that "Word of mouth goes viral today," and that Internet trailers help build excitement and it keeps the audience in a "moviegoing frame of mind." Recent movies also have been so varied that it is attracting a wider scope of individuals. Furthermore, social media and targeting specific cable channels has made advertising more impactful and cost-effective.
This trend seems like it will continue because the two biggest films of the year, "The Avengers' and "the Dark Knight Rises" have yet to come out and those will definitely be breaking some records. All in all, 2012 does not look like to be the end of the world, at least not for the film industry that is, they will surely be resting easier once the year's sales figures come in in December.
The full article can be found at: http://www.latimes.com/entertainment/news/movies/la-fi-ct-projector-20120323,0,1353397.story
"Craps"...We're More than just Baccarat!
In an adage.com interview with Foxwoods CMO Rebecca Carr, she speaks about how Foxwoods is trying to show that they are more than just gambling at this Connecticut casino. Their new strategy focuses on an "Anything but Ordinary" campaign that focuses on a "more than gaming" strategy that works to compete with other east coast casino-resorts and furthermore, online gambling.
Carr believes that previous advertising has gotten a bit "out of control" and had been sending "mixed messages." She focused on having a strategic brand that grew along with the development of their brand. They intend on taking a traditional and non-traditional advertising approach with ads on TV, billboards, newspapers, sweepstakes, scratch cards, etc. Foxwoods targets primarily the New England region. Foxwoods has a new three-fold approach focusing on the brand, the rewards-program, and segmentation. The key attributes they want to work on are luxury, fun, and service. These new initiatives hopefully will provide a new fire under this casino-resort.
East coast casino-resorts have been growing in popularity and strengthening this past year. Foxwoods is directly competing with other New York casinos and more specifically, Atlantic City. This year, Atlantic City casinos, recorded it's first positive quarter in years and is working hard each day to attract more people to its hotels and casinos. The east coast is growing in its' casino-resort offerings and customers no longer have to look only at Vegas for that all-inclusive luxurious entertainment experience.
Read the original article at:
http://adage.com/article/cmo-interviews/cmo-q-a-foxwoods-seeks-rebuild-brand-gaming/232765/
Carr believes that previous advertising has gotten a bit "out of control" and had been sending "mixed messages." She focused on having a strategic brand that grew along with the development of their brand. They intend on taking a traditional and non-traditional advertising approach with ads on TV, billboards, newspapers, sweepstakes, scratch cards, etc. Foxwoods targets primarily the New England region. Foxwoods has a new three-fold approach focusing on the brand, the rewards-program, and segmentation. The key attributes they want to work on are luxury, fun, and service. These new initiatives hopefully will provide a new fire under this casino-resort.
East coast casino-resorts have been growing in popularity and strengthening this past year. Foxwoods is directly competing with other New York casinos and more specifically, Atlantic City. This year, Atlantic City casinos, recorded it's first positive quarter in years and is working hard each day to attract more people to its hotels and casinos. The east coast is growing in its' casino-resort offerings and customers no longer have to look only at Vegas for that all-inclusive luxurious entertainment experience.
Read the original article at:
http://adage.com/article/cmo-interviews/cmo-q-a-foxwoods-seeks-rebuild-brand-gaming/232765/
Knicks' Lin is a Marketer's Dream Waiting to Happen
"Linsanity," or so it has been called by the team and New York media, is the craze started by Knicks starting point guard Jeremy Lin. He has taken the team by storm and has helped build a three-game winning streak. Web searches for Lin have skyrocketed and marketers are keeping their eye on this potential. Ratings for Knicks games have gone up 36% on MSG network and tickets are selling at an all-time high. The interesting fact is that although Lin is grabbing the hearts and minds of Knicks fans, he'll have to work harder for those corporate sponsorships.
Jeff Urban, former senior VP of sports marketing at PepsiCo, said that, "Two games doesn't make a trend." Companies do not want to start offering sponsorships to Lin in case his fire subsides. Lin's explosion onto the court was a result of their main starter's injury but nobody had expected much of Lin before. He had been cut twice and was signed after Knicks rookie Iman Shumpert sprained his ankle. Lin has taken his opportunity in stride making sure to impress all those who see him play. On Feb. 10th, replica Lin jerseys and t-shirts went on sale for the first time. The NBA's partners in China are broadcasting more New York games and are showing the games in Lin's parents hometown in Thailand.
With Lin's background, not just his heritage but being a Harvard graduate, presents a multitude of opportunities. Advertisers really should not wait too long because they are in danger of him growing too big and becoming too expensive for them. This is the prime time to scoop Lin up before "linsanity" takes over the nation.
Read the original article at: http://www.bloomberg.com/news/2012-02-10/knicks-lin-helps-generate-top-ticket-prices-as-sponsors-say-wait-and-see.html
Jeff Urban, former senior VP of sports marketing at PepsiCo, said that, "Two games doesn't make a trend." Companies do not want to start offering sponsorships to Lin in case his fire subsides. Lin's explosion onto the court was a result of their main starter's injury but nobody had expected much of Lin before. He had been cut twice and was signed after Knicks rookie Iman Shumpert sprained his ankle. Lin has taken his opportunity in stride making sure to impress all those who see him play. On Feb. 10th, replica Lin jerseys and t-shirts went on sale for the first time. The NBA's partners in China are broadcasting more New York games and are showing the games in Lin's parents hometown in Thailand.
With Lin's background, not just his heritage but being a Harvard graduate, presents a multitude of opportunities. Advertisers really should not wait too long because they are in danger of him growing too big and becoming too expensive for them. This is the prime time to scoop Lin up before "linsanity" takes over the nation.
Read the original article at: http://www.bloomberg.com/news/2012-02-10/knicks-lin-helps-generate-top-ticket-prices-as-sponsors-say-wait-and-see.html
Subscribe to:
Posts (Atom)