Apple’s new iPad will be coming not
only to Apple Stores but also to Wal-Mart Stores eight-hours earlier. The world’s largest retailer will be
selling a limited number of iPads. This is a special arrangement because Apple
does not typically favor other retailers over its over 350 Apples stores. IPads
account for about 20% of Apple sales and it is the company’s second
best-selling product behind the iPhone. This is a huge competitive advantage
for Wal-Mart because it gets a head start over Best Buy and Target. Sales will probably not affect Apples
stores too much because of the limited quantity that Wal-Mart will be selling
earlier. Lines will form just as long around these Wal-Marts at each and every
Apple store.
The full article can be found at: http://www.bloomberg.com/news/2012-03-15/wal-mart-to-start-selling-ipads-at-midnight-before-apple-stores.html
That's interesting that Apple is letting someone else sell their products before they do. Even though there's only a limited number being sold it makes me think about the reasons behind letting Wal-Mart sell iPads before Apple stores.
ReplyDelete-- Toni-Ann