Investors have been dumping millions into Japanese farms and fish ponds as the world's appetite for Japanese products increases. Food investors have already invested at least $281 million. "Food is the one area that has a big investment potential,” says Mori, 44, president of Dogan Investments in Fukuoka City. Twenty-five regional banks have increased their lending to farmers who want to export their products abroad. Banks are giving low lending rates because they believe that the taste for Japanese delicacies will only expand and they will make back what they lend and more from these farms.
Wagyu beef and black swine are also two other major livestock that have been growing exponentially and customers have been scouting out these markets. Owners of these farms have essentially changed from farmers to securities salesmen because of the growth in these industries. This can serve as a great boost for the Japanese economy who has had lending decrease over the past 2 years. The world's tastes are expanding and Japan is enjoying the boom it gets from these new globalized consumers.
The full article can be found at: http://www.businessweek.com/articles/2012-03-15/funds-hope-to-cash-in-on-japanese-cuisine
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