Hollywood executives are breathing a little easier after the phenomenal first quarter it has had after coming out of a disappointing 2011. Last year had the lowest levels of movie attendance in 16 years when it dropped 4%. The newly-released "The Hunger Games" just had the 3rd biggest opening ever with $155 million dollars although it cost Lionsgate studios only a little more than $80 million to make the film. This has been the biggest first-quarter increase in years and this is changing the film industry's mindset that the first quarter and winter, in general, is only for the "least attractive pictures."
This winter has produced a number of hits with filmgoers such as "The Lorax," "Chronicle," "The Woman in Black," and the "The Devil Inside" which opened to a strong $33.7 million on the year's first weekend. Veteran movie producer Sean Daniel notes that "Word of mouth goes viral today," and that Internet trailers help build excitement and it keeps the audience in a "moviegoing frame of mind." Recent movies also have been so varied that it is attracting a wider scope of individuals. Furthermore, social media and targeting specific cable channels has made advertising more impactful and cost-effective.
This trend seems like it will continue because the two biggest films of the year, "The Avengers' and "the Dark Knight Rises" have yet to come out and those will definitely be breaking some records. All in all, 2012 does not look like to be the end of the world, at least not for the film industry that is, they will surely be resting easier once the year's sales figures come in in December.
The full article can be found at: http://www.latimes.com/entertainment/news/movies/la-fi-ct-projector-20120323,0,1353397.story
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